Terms of Service

Last Updated: January 21, 2026

1. Acceptance of Terms

By accessing or using the services provided by Mercuriad, you agree to be bound by these Terms of Service.

2. Use of Services

You agree to use our services only for lawful purposes and in accordance with these Terms. You are responsible for maintaining the confidentiality of your account credentials.

3. Data Ownership & License

You exclusively own all right, title, and interest in and to your data. You hereby grant to Mercuriad a non-exclusive, worldwide, royalty-free license to collect, analyze, use, and store your data solely for the purpose of providing the Services to you, and to use aggregated, anonymized data for service improvement.

4. Agency Disclosure

If you use our services to manage advertising spend on behalf of third-party clients, you acknowledge your status as a Third-Party Partner. In compliance with Google's policies, you should review the Advertiser guide: Working with third parties.

5. Google Ads Compliance

Our services integrate with Google Ads. By using our tool, you also agree to comply with the Google Ads API Terms of Service.

6. Compliance with Third-Party Platforms

Our Services integrate with third-party advertising platforms ("Publishers"), including Google and Meta (Facebook). By using the Services, you agree to comply with all applicable Publisher terms and policies, including but not limited to:

• Google Ads API Terms of Service
• Facebook Terms of Service and Meta Platform Terms
• Meta Advertising Standards

User Responsibility

You acknowledge that you are solely responsible for:

• Ensuring your ad content and targeting decisions comply with Publisher policies.
• All transactions, ad spend, and billing relationships directly with the Publishers. Mercuriad is not a party to your transactions with Google or Meta.

7. Prohibited Data Practices

You may not use the Services or any data obtained through the Services to:

• Discriminate: Discriminate against individuals based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition, or any other protected category.
• Determine Eligibility: Make decisions regarding eligibility for credit, employment, housing, or insurance (including health insurance).
• Surveil: Perform surveillance or gather data for law enforcement or national security purposes.

8. Disclaimer

The services are provided "as is" without warranties of any kind. We do not guarantee specific results or improvements in your advertising performance.

Ad Spend Liability

You acknowledge that you are solely responsible for all advertising charges incurred in your Google Ads account. Mercuriad is not liable for any budget overruns, accumulated costs, or platform fees resulting from automated adjustments.

Publisher Actions

Mercuriad is not responsible for any actions taken by advertising platforms (including Google Ads), such as account suspensions, ad disapprovals, or policy violations. You are responsible for ensuring your content complies with all Publisher policies.

7. Limitation of Liability

In no event shall Mercuriad's aggregate liability to you exceed the total fees paid by you to Mercuriad in the 12 months preceding the claim. We are not liable for any indirect, incidental, special, or consequential damages, including loss of profits or data.

8. Contact

For any questions regarding these terms, please contact us at: hello@mercuriad.com